Dr. Yatundu, Faraji Anduku
Lecturer, Chairman Marketing, Show Committees
SCHOOL OF BUSINESS & ECONOMICS
Department of BUSINESS & ENTREPRENEURSHIP
Primary Discipline: MARKETING
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Degrees Awarded:
- PHD Business Adminstration(marketing), Kisii University, 2020
- MBA (marketing) , Mmust, 2015
- BBM (marketing), Mmust, 2012
Other Credentials/Recognitions & Awards:
- C.O.P in Insurance, College of Insurance, 2006
- Diploma Technical Education, Business Admin, 2004
- Diploma Business Adminstration,msa , 1998
Current Professional/Scientific Interests, Memberships, and Activities:
- Marketing Society of Kenya: Membership No.M1550/MSK, Full member. Students National Council Member 2022 to Date
- Utafiti Foundation,Membership No.UF2024MN120, Member 2023
- Bima Intermediaries Association of Kenya: Membership No.BIA/2015/A0434:
- Peer Reviewer, Asian Journal of Economics, Business and Accounting
- Reviewer, KEMI Journal of Education Leadership and Management (KJELM)
Research, Scholarly, Professional and Scientific Activities
- Yatundu Faraji Anduku (2024). Risk and Insurance from a Practical Perspective, authored a university-level book.
- Omwenga B.C., Yatundu F.A., and Malenya A. (2024). Costing Techniques and Profitability Trade-Off: An Investigation on the Agricultural Firms Listed in the Nairobi Securities Exchange. Journal of Research in Business and Management, Volume 12, Issue 8, pages 150–157.
- Yatundu F.A. and Nurwin R.F. (2019). Effect of Loyalty Programs on Customer Loyalty: Insights from Experts’ Literature and Findings. International Journal of Commerce and Economics, Volume 1, Issue 3, pages 1–7.
- Yatundu F.A., Mboya T., Ntabo K.O., and Ngacho C. (2019). Role of Brand Identity on the Relationship between Communication with Customers and Customer Loyalty among Selected Supermarkets in Western Kenya. World Journal of Innovative Research (WJIR), Volume 6, Issue 5, pages 75–80.
- Yatundu F.A., Kennedy N.O., Tom M., and Ngacho C. (2019). Mediating Effect of Brand Identity on Social Support and Customer Loyalty among Selected Supermarkets in Western Kenya. International Journals of Academics & Research (IJARKE Business & Management Journal), Volume 1, Issue 3.
- Robai M.N., Kennedy O., Egessa R., and Yatundu F.A. (2017). Effect of Human Resource Management Practices on Employee Performance in the Sugar Industry in Western Region of Kenya. International Journal of Current Innovation Research, Volume 3, Issue 3, pages 601–607.
- Munyifwa E.M., Faraji A.Y., Kadian W., and Ngome S.M. (2016). Analysis of Performance Appraisal Systems on Employee Job Productivity in Public Universities. International Journal of Business Management and Invention, Volume 5, Issue 9, pages 43–49.
- Ludeki B.S. and Yatundu F.A. (2016). Factors Influencing the Slow Growth of Small and Micro Enterprises: Case of Hair Salons in Kakamega Town. International Journal of Advances in Management and Economics, Volume 5, Issue 4, pages 10–17.
- Yatundu F.A., Ntabo K.O., and Fouzia N.R. (2016). Brand Awareness and Its Effect on Performance of Public Sugar Manufacturing Firms in Western Kenya. International Journal of Advances in Management and Economics, Volume 5, Issue 1, pages 42–47.
- Khayinga M.C., Ntabo K.O., and Yatundu F.A. (2015). Employees’ Participation on Performance Appraisal Process and Its Effect on Work Attitude: The Case of Kenya Seed Company Ltd. International Journal of Advances in Management and Economics, Volume 4, Issue 6, pages 19–23.
- Yatundu F.A., Abuga G.S., and Gordon O. (2015). Effect of Branding Strategies on Performance of Public Sugar Manufacturing Firms in Kenya. International Journal of Current Advanced Research, Volume 4, Issue 8, pages 386–391.
Contacts:
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