Dr Anthony Atella is an accomplished scholar, academic advisor, consultant and an accountant. He is currently a lecturer of economics in the school of business and economics, department of economics at Southern Eastern Kenya University. He has more than ten years experience as a lecturer and researcher in behavioral and financial economics. He holds a PhD and Masters degrees in economics from University of Nairobi and a Bachelor’s degree in economics from Makerere University. He has published widely in internationally peer reviewed journal and presented papers in academic conferences. He also serves as a reviewer in internationally acclaimed journals. Antony is also a member of World Economic Association. His research interest is in financial modelling, behavioral economics, health economics and development economics.